From Skin to Hair: Skinification, the Global Hair Trend to Adopt
What if your hair benefited from the same care as your skin? Discover hair skinification, a K-beauty-inspired trend to nourish, hydrate, and strengthen your hair. Adopt this innovative method and ...
Unique Application Techniques in K-Beauty: Between Ancestral Rituals and High-Tech Revolutions
Discover the unique skincare techniques of K-Beauty, which blend ancient traditions and modern innovations for visible results and radiant skin.
Why Korean beauty is captivating the world (and soon your salon)
South Korea is shaping the future of skincare with innovative protocols and cutting-edge ingredients. Yet, in France, professional offerings are struggling to keep pace with this evolution. How can...
K-Beauty and Clean Beauty: Compatible or Opposed?
Can K-Beauty really become "clean"? Innovative but often criticized on ethics and ecology, the Korean cosmetics industry is accelerating its transition: natural ingredients, recycled packaging, su...
K-Beauty vs. Western Beauty: Deciphering the Secrets of Both Worlds
K-Beauty or Western Beauty: two visions, two philosophies, but which one suits you best? Prevention or correction, natural or bold… Discover the secrets that distinguish them and find the ideal ap...
Sensitive Skin? Discover the Soothing Ingredients of K-Beauty
Does your skin react to the slightest change? Redness, itching, tightness… Discover tips and products designed to soothe and protect your sensitive skin. A simple and effective routine awaits you!
Niacinamide , a key ingredient in K-Beauty, brightens the complexion, regulates sebum, and fights the signs of aging. But how do you use it properly to maximize its benefits? Find out here!
The secret of Korean showers: pure water for your well-being
Your water hides impurities that damage skin and hair… Waterwel filters them out for a pure and revitalizing shower. Discover the secret!
Probiotics and K-Beauty: The Secret to Healthy Skin
Probiotics are revolutionizing Korean cosmetics! By rebalancing the skin's microbiome, they soothe, protect, and boost radiance. Discover their benefits and the essential skincare products to adopt!
K-Beauty & Anti-Pollution: Your Beauty Shield Against Urban Aggressions
Pollution accelerates skin aging, clogs pores, and dulls the complexion. Fortunately, K-Beauty offers effective solutions to cleanse, protect, and strengthen the skin barrier thanks to ingredients...
K-beauty Layering (5/5) EYE, FACE AND SUNSCREEN CREAM: THE ESSENTIALS
The final step in the K-beauty layering routine ! In this episode, we're discussing eye creams, nourishing facial treatments, and the importance of sun protection. Discover the benefits of these c...
Seollal (설날) 2025: Celebrate the Korean New Year and the Year of the Snake
This year, January 29, 2025, marks the beginning of the Year of the Snake , a zodiac sign associated with wisdom, intelligence, and reflection. Ready to immerse yourself in the festive and unique a...
Masks: The Unbeatable Asset of K-Beauty
In Korea, face masks are a true cornerstone of the skincare routine. Used regularly, they deeply nourish the skin and can be tailored to meet all specific needs. In this fourth episode, discover w...
Essences, Serums and Ampoules: Targeted treatments for each of your needs
Episode 3 of our series on Korean layering! After double cleansing, toning, and exfoliating, let's focus on essences, serums, and ampoules. What are the differences? How do you use them? We'll exp...
Exfoliation and Toner: The Secret to Radiant Skin
Welcome to this second episode of our series dedicated to Korean layering , this multi-step skincare routine that is revolutionizing the way we take care of our skin. Today, we're focusing on tw...