Why Korean beauty is captivating the world (and soon your salon)
South Korea is shaping the future of skincare with innovative protocols and cutting-edge ingredients. Yet, in France, professional offerings are struggling to keep pace with this evolution. How can...
K-Beauty vs. Western Beauty: Deciphering the Secrets of Both Worlds
K-Beauty or Western Beauty: two visions, two philosophies, but which one suits you best? Prevention or correction, natural or bold… Discover the secrets that distinguish them and find the ideal ap...
Niacinamide , a key ingredient in K-Beauty, brightens the complexion, regulates sebum, and fights the signs of aging. But how do you use it properly to maximize its benefits? Find out here!
The secret of Korean showers: pure water for your well-being
Your water hides impurities that damage skin and hair… Waterwel filters them out for a pure and revitalizing shower. Discover the secret!
Biotechnology and Korean cosmetics: a perfect alliance
South Korea is globally recognized for innovation in its biotechnology and cosmetics industries, two cutting-edge sectors that reinforce each other through significant investments in research and d...