
From Skin to Hair: Skinification, the Global Hair Trend to Adopt
What if your hair benefited from the same care as your skin? Discover hair skinification, a K-beauty-inspired trend to nourish, hydrate, and strengthen your hair. Adopt this innovative method and ...

Unique Application Techniques in K-Beauty: Between Ancestral Rituals and High-Tech Revolutions
Discover the unique skincare techniques of K-Beauty, which blend ancient traditions and modern innovations for visible results and radiant skin.

Skin Barrier: Understand, Repair and Enhance Your Skin with K-Beauty
The skin barrier: this invisible yet crucial shield for your skin's health. Explore with us how it works and learn how to care for it effectively for a radiant complexion.

K-Beauty vs. Western Beauty: Deciphering the Secrets of Both Worlds
K-Beauty or Western Beauty: two visions, two philosophies, but which one suits you best? Prevention or correction, natural or bold… Discover the secrets that distinguish them and find the ideal ap...

Sensitive Skin? Discover the Soothing Ingredients of K-Beauty
Does your skin react to the slightest change? Redness, itching, tightness… Discover tips and products designed to soothe and protect your sensitive skin. A simple and effective routine awaits you!

Probiotics and K-Beauty: The Secret to Healthy Skin
Probiotics are revolutionizing Korean cosmetics! By rebalancing the skin's microbiome, they soothe, protect, and boost radiance. Discover their benefits and the essential skincare products to adopt!

K-beauty Layering (5/5) EYE, FACE AND SUNSCREEN CREAM: THE ESSENTIALS
The final step in the K-beauty layering routine ! In this episode, we're discussing eye creams, nourishing facial treatments, and the importance of sun protection. Discover the benefits of these c...

Masks: The Unbeatable Asset of K-Beauty
In Korea, face masks are a true cornerstone of the skincare routine. Used regularly, they deeply nourish the skin and can be tailored to meet all specific needs. In this fourth episode, discover w...

Essences, Serums and Ampoules: Targeted treatments for each of your needs
Episode 3 of our series on Korean layering! After double cleansing, toning, and exfoliating, let's focus on essences, serums, and ampoules. What are the differences? How do you use them? We'll exp...

The Double Cleansing Technique in K-Beauty: The Secret to Flawless Skin
Welcome to our series dedicated to Korean layering! This multi-step skincare ritual is at the heart of K-Beauty, a philosophy that values healthy, radiant skin through precise movements and the ...

How to get the Korean “Glass Skin” complexion
Glass Skin has become a true global phenomenon in Korea. Far from being a simple makeup effect, it's a method that creates a luminous, smooth, and translucent complexion, the result of a healthy s...